I don't know if this is old news to you but I haven't seen this at Princess before. A 20" bead roller, frame is 5/8" thick with a reinforcement, 4 sets of dies (I think), with stands. $500 but they have great sales. Just sayin'.
I don't think they're the same machine. The PA one is heavier built - 5/8" reinforced frame (HF 1/2" flat), 20" depth (HF 18"), etc. Still, the HF is a decent machine for light use from all accounts.