$45/ hour is a good price, but if I had to pay someone to work on my car I would collect stamps.

so how do i go about effectively promoting my friends here - they are world renowned - but have never advertised before

and as younger people - they wish to expand from deusenbergs n such into more mainstream hotrods and customs

they do metal work that is just amazing

thoughts and ideas most welcome

thanks
KEn

fatstax wrote:

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so hows that stamp collection coming?

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 I don't have any stamps, because I do all my own work !!

they are not just good at what they do - thier double wins at Pebble Beach make them the very best in the world at what they do

so there are definitely not any competitors in the US at what they do cuz the other Pebble Beach winners were European if memory serves - and what there are in the US is the the Fooses n such that have been revelled in the Magazines and on TV - which is where these guys want to be now as they have won everything there is to win in the big concours curcuits.

Think Riddler - that is the quality of work they have to offer.

:)

All that aside - they are trying to upscale their business and I offered to help get the word out there, that they are available for hotrods n customs now as well.

Foose had a plan as did Coddington, Tucci, RPM , and all others who have succeeded in the business. I belive their secret is that they produced a high end car that promoted their work and put that car out for public exposure.

Examples
Coddington: Chezoom, AlumaCoupe, Boydster
Foose: Grand Master, Impression
Troy trepanier: Sick Fish, Blowfish

Older ones
Barris: Ala Kart, Batmobile, 100 others
Dean Jeffries: manta ray, Monkeemobile

So I've been to Harry Sherry's and am amazed by and appreciate his work. Dirt floors and show quality paint, casting pieces that are not available anywhere, and all with a shop rate of only $45 per hour.

My advice would be to build a car that represents what you can achieve, promote the hell out of it and create a name for yourself. Boyd, Foose and Troy are all brands now. They are smart businessmen who know how to generate business. You can do it in Canada too. I know a guy near me who has built a Ridler great 8 contender and he now has a waiting list for customers who want them to build for him now. It has nothing to do with where we live but what we do. Don't be a typical Canadian: Show and tell people what you can do!

canucktruck wrote:

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Foose had a plan as did Coddington, Tucci, RPM , and all others who have succeeded in the business. I belive their secret is that they produced a high end car that promoted their work and put that car out for public exposure.

Examples
Coddington: Chezoom, AlumaCoupe, Boydster
Foose: Grand Master, Impression
Troy trepanier: Sick Fish, Blowfish

Older ones
Barris: Ala Kart, Batmobile, 100 others
Dean Jeffries: manta ray, Monkeemobile

So I've been to Harry Sherry's and am amazed by and appreciate his work. Dirt floors and show quality paint, casting pieces that are not available anywhere, and all with a shop rate of only $45 per hour.

My advice would be to build a car that represents what you can achieve, promote the hell out of it and create a name for yourself. Boyd, Foose and Troy are all brands now. They are smart businessmen who know how to generate business. You can do it in Canada too. I know a guy near me who has built a Ridler great 8 contender and he now has a waiting list for customers who want them to build for him now. It has nothing to do with where we live but what we do. Don't be a typical Canadian: Show and tell people what you can do!

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 foose, boyd and troy capitalized on a trend and made a ****load of money from it, they can hardley be compared to the older customizers who defined styles and trends,  boyd got famous building 32 fords slathered in billet everything, troy and foose lapped up his table scraps.  ironic in the end boyd went to his grave hating foose and considered him the enemy.  not exactley a positive driving force in the hot rod scene.

they are re-doing my chevelle shortly - not a complete resto but just some minor issues and a repaint, cut and polish

then they will redo my interior, replace the rear window

then it gets the 8.1 and 4l80e by me

hemi43 wrote:

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Seeker1056 wrote:

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so how do i go about effectively promoting my friends here - they are world renowned - but have never advertised before

and as younger people - they wish to expand from deusenbergs n such into more mainstream hotrods and customs

they do metal work that is just amazing

thoughts and ideas most welcome

thanks
KEn

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 IMHO, the best thing they could do is open their business in the US. They may be good in their craft, but so are many others. The border will pose their biggest obstacle in growing their business because most, if not all their customers will be Americans. I'm too old now and have too many anchors keeping me here in Canada, but If I had to do it all over again I would be heading South. If they're only charging $45 per hour, it wont be long before they will be forced to close the door. Like I said, just my opinion.

 

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 Shop rate is only relative to the amount of cost of overall expenses. I think the diferance here is they are starting with an established shop likely payed for years ago with all the equipment they need. By the sounds of it they have been at it for a few years and should know  what there costs are.Maybe there grandfather hasn't just past along his skills but some old fashion values as well. Quality work at a resonable price is so rare today that you automaticlly assume the worst. I hope they do well . To few people spend there life doing what they have a passion for and waste away trying to get ahead

Hemi43 - as I said - they wish to get into the muscle car and custom car market - the clientel they have in place is early 1900s duesenburgs n such

You dont just jump from one to the other - so yes - some advertising

now there is a hell of a suggestion - never thought about Old Autos