Canadian Tire Ice Truck (videos and commercial released)
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My friend Andrew (Bronson Line Auto) was asked to build the chassis for the Worlds First drivable Ice Truck A southern 2005 2500HD 6.0L was used (reg cab long box)
It was exciting to see it come about... I painted the chassis black and the exhaust system aluminum and of course mounted the 10ply 18 inch BFG tires
It was keep at secret until Canadian Tire finalized the commercial...
The suspension was blocked to keep it from moving 100psi in Tires
CTC advertising hired a Stunt Driver" for driving it out the yard (and it was speeded up) in Toronto and he was afraid it was going to catch fire (idiot)
Andrew signed a contract for a dollar, to drive it in Hensall (30miles north of London)
That's great Carl! Only CTC to come up with marketing plan like that and the guy doing all the script! Congrats to you for your part .It's pretty wild truck!
__________________
Reality; A test of Mind and Spirit And BODY. (`-`)
That's great Carl! Only CTC to come up with marketing plan like that and the guy doing all the script! Congrats to you for your part .It's pretty wild truck!
That's great Carl! Only CTC to come up with marketing plan like that and the guy doing all the script! Congrats to you for your part .It's pretty wild truck!
Having spent almost 15 years @ CTC 142 Aylmer (Parts Manager /Lic Mechanic) they have $$$ to spare! They have had some good and different marketing stratigies over the years and this one is pretty dang good. That S*** is gonna MELT !
__________________
Reality; A test of Mind and Spirit And BODY. (`-`)